In 2011, we saw Duolingo coming into the digital space as a teaching and translating language app. This shows how much growth the program has witnessed since its development. There is a high chance that you have come across the popular language learning platform, personally or from acquaintances. A Duolingo Case Study: Online Course Gamification Keep on reading for a complete Duolingo case study.
In its 11 years, Duolingo has established a business of making language learning entertaining, even addicting, with more than 500 million members worldwide. These strategies, which have worked perfectly for mobile games, can now be implemented into your learning apps.ĭuolingo, a popular learning application, has successfully implemented gamification into its system. A few seconds into the game and you find yourself pining for gold, experience points, quests, and others. If you have experience playing games like candy crush and Pokemon go, you’ve likely experienced the addictiveness of these games. Gamification is the process of integrating game mechanics into mobile applications to increase user engagement. However, one has proven to be the most efficient engagement tool- Gamification. Various user engagement and intention strategies are now being implemented to keep users constantly engaged.
This digital era expects more from these apps, something ‘extra’ that improves their user experience and makes learning fun and exciting. The emergence of different mobile learning apps has made it increasingly difficult for these apps to stand out among competitors.
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